Everyone Nodded. Nothing Changed.
Why a convincing argument isn't enough — and the story that does the rest.

You built the case. You checked the numbers. You walked into the room, made the argument, and every person in it agreed with you. And then nothing happened.

Every story has two parts. There are the scenes — what actually happened, in detail, as you lived it. And there's the summary — what you decided it meant. Summaries live in the head, and the head will agree or disagree. Scenes live in the body, and the body is what acts. The case still has to be good; that's what earns the nod. But most of us hand people the summary and keep the scenes for ourselves, because we already lived them and forget that nobody else did.

Funny, personal, and usable the same afternoon.

Audiences leave able to:
- Hear the difference between a summary and a scene
- Catch the summaries running quietly in their own heads
- Build the two minutes that gets an idea into somebody's body instead of just onto their agenda

Ideal for:
Leadership conferences · sales kickoffs · product and technical organizations · change and transformation programs · research and clinical teams